Shivay Asset was founded in January 2023 with a clear mission: to bring transparency, discipline, and investor-first ethics to mutual fund distribution and financial advisory. But our roots run deeper – our parent company has been serving clients for over 10 years, giving us a solid foundation of operational excellence and market insight.
Today, we are a team of three dedicated professionals, led by two directors who bring decades of combined experience in law, taxation, insurance, and financial risk management. Our approach is simple: help you stay invested, stay calm, and stay focused on your long-term goals.
Shivay Asset
AMFI Registered Mutual Fund Distributor | ARN: 265057
Shivay Asset
Director
Tax Consultant & Financial Risk Expert
Read Full Profile
Director
Life Insurance Advisor & Financial Planner
Read Full ProfileTo protect investors from their own cognitive biases by anchoring every investment decision to life goals, not market movements. We provide structured asset allocation that manages volatility and prevents extreme reactions during market cycles.
Through systematic investing and automation, we remove emotions and enforce rigid discipline through both market ups and downs – helping you stay invested for the long haul.
A financial ecosystem where investors no longer fall victim to market noise or emotional decision-making. We envision a world where discipline, consistency, and patience are the cornerstones of every portfolio.
We promise continuous handholding through uncertainty – helping clients stay calm, stay focused, and build lasting, generational wealth with integrity and transparency.
Doing the right thing consistently, especially when emotions suggest otherwise.
Wealth is created through regular, repeatable actions, not one-time bets.
Time in the market matters infinitely more than timing the market.
10+
Years of Combined Experience
2
Directors
2023
Founded
AMFI
Registered Distributor